daa International – Brand Evolution
A large-scale rebrand and visual evolution project developed for daa International, the global airport management and consultancy division of daa.
The project involved the creation and rollout of a fully integrated brand system across print, digital, presentation, and operational environments, including logo systems, typography, colour palettes, iconography, accessibility-conscious documentation, and extensive brand guidelines.
From concept development through to final artwork and production-ready delivery, the work demanded a balance of creative thinking, technical precision, consistency, and long-term scalability across multiple stakeholder groups and international applications.
The project became a long-term trusted partnership, with the client specifically requesting continuity of creative handling throughout the evolution and rollout of the brand.
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Core Logo
The daa International Core logo is the anchor of our brand identity – a symbol of our expertise, innovation, and global presence.
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Colour
Colour is key to daa International’s identity, ensuring recognition, professionalism, and consistency. Our purple and grey palette creates a distinct visual presence in aviation.
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Typography
Typography plays a crucial role in shaping the daa International brand identity, influencing both legibility and perception across all communication channels.
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Visual Textures
daa International’s Visual Textures add depth, atmosphere, and consistency to brand communications.
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Photography
daa International’s photography style reflects the scale, precision, and human impact of global airports.
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Icon System
Icons are an essential part of daa International’s visual identity, providing clarity and consistency across all applications.
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Data Visualization
Data visualisation plays a crucial role in daa International’s brand communications, ensuring information is presented with clarity, precision, and visual impact.
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Application
This section illustrates how daa International’s brand translates into the real world— across signage, display stands, templates, stationery, press ads, and more.
