Vision Ireland – Retail Campaign & Brand Communications
Vision Ireland needed a retail campaign that repositioned its charity shops as more than places to buy pre-loved goods.
The challenge was to communicate the wider impact of every purchase while creating a campaign platform that could support multiple initiatives.
I redefined the creative direction and developed a flexible visual system that unified retail, sustainability, fundraising, volunteering and community engagement under a single, recognisable campaign identity.
The campaign was successfully rolled out across print, digital, social media, outdoor advertising, point-of-sale, event branding and fundraising communications, providing Vision Ireland with a scalable design system for future campaigns.
Services
Creative Direction · Campaign Development · Art Direction · Graphic Design
Brand Communications · Print & Digital Design
