Trinity College Dublin – Dignity, Respect & Consent
A bold awareness campaign designed to bring Trinity College Dublin’s values of dignity, respect, and consent to life through unexpected storytelling and striking visual metaphors.
Using a series of contrasting animal pairings, the campaign explored themes of diversity, coexistence, and mutual understanding, creating a memorable identity that challenged expectations and encouraged engagement.
From concept development and art direction to AI-generated imagery and multi-channel rollout, the project was delivered as a fully integrated campaign across print, digital, and environmental platforms.
